Advertising Media Workbook and Sourcebook
Larry Kelley
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The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
Margo Berman
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Food Advertising : Nature, Impact and Regulation
Barrie Gunter
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Gambling Advertising : Nature, Effects and Regulation
Barrie Gunter
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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns
Margo Berman
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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns
Margo Berman
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The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
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The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Street-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Children as Consumers : A Psychological Analysis of the Young People's Market
Adrian Furnham
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The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
Margo Berman
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