How not to Plan : 66 ways to screw it up
APG Ltd
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Summary: Building Strong Brands
BusinessNews Publishing
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The Achieving Society
Prof. David C. McClelland
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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Summary: Epic Content Marketing
BusinessNews Publishing
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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Summary: The Power of Visual Storytelling
BusinessNews Publishing
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Summary: Full Frontal PR
BusinessNews Publishing
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
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Summary: The Referral Engine
BusinessNews Publishing
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Summary: The New Rules of Marketing & PR
BusinessNews Publishing
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Summary: Advanced Selling Strategies
BusinessNews Publishing
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Summary: Experiential Marketing
BusinessNews Publishing
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Summary: Flip the Funnel
BusinessNews Publishing
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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The Sale Begins When the Customer Says "No"
Elmer G. Leterman
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