It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Free Your Mind : The New World of Manipulation and How to Resist it
Laura Dodsworth
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Hegarty on Creativity : There are No Rules
John Hegarty
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A Technique for Producing Ideas
James Young
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War
Jerry Della Femina
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Scientific Advertising
Claude Hopkins
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Scientific Advertising
Claude Hopkins
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Creative Superpowers : Equip Yourself for the Age of Creativity
Laura Jordan Bambach
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Enchantment : How to Charm, Influence and Persuade
Guy Kawasaki
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How to do better creative work ebook
Steve Harrison
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