Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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How not to Plan : 66 ways to screw it up
APG Ltd
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Summary: Building Strong Brands
BusinessNews Publishing
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Advertising : Strategy, Creativity And Media
Graham Hughes
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Project Stakeholder Management
Pernille Eskerod
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The Achieving Society
Prof. David C. McClelland
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Summary: Epic Content Marketing
BusinessNews Publishing
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Enchantment : How to Charm, Influence and Persuade
Guy Kawasaki
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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How to do better creative work ebook
Steve Harrison
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Brand the Change : The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Anne Miltenburg
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