The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Copywriting Third Edition : Successful writing for design, advertising and marketing
Gyles Lingwood
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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Strategic Financial and Investor Communication : The Stock Price Story
Ian Westbrook
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Project Stakeholder Management
Pernille Eskerod
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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Summary: The Power of Visual Storytelling
BusinessNews Publishing
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Summary: Full Frontal PR
BusinessNews Publishing
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How to do better creative work ebook
Steve Harrison
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Brilliant PR : Create A Pr Sensation, Whatever Your Budget, Whatever Your Business
Cathy Bussey
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
Adam Alter
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The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn A. Ottman
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Personalized Digital Advertising : How Data and Technology Are Transforming How We Market
Diaz Nesamoney
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Killer Facebook Ads : Master Cutting-Edge Facebook Advertising Techniques
Marty Weintraub
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