Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
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Positioning the Brand : An Inside-Out Approach
Rik Riezebos
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising
Robert Heath
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Video Game Marketing : A student textbook
Peter Zackariasson
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Solvency II : Stakeholder Communications and Change
Gabrielle O'Donovan
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Communicating Clearly about Science and Medicine : Making Data Presentations as Simple as Possible ... But No Simpler
John Clare
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Focus Groups : Applying Communication Theory through Design, Facilitation, and Analysis
Christine S. Davis
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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Sustainable Marketing Planning
Neil Richardson
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Unpublished David Ogilvy
Ogilvy David Ogilvy
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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The Best Story Wins : How to Leverage Hollywood Storytelling in Business & Beyond
Matthew Luhn
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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