Endorsements in Advertising : A Social History
Segrave Kerry Segrave
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Content Strategy in Technical Communication
Guiseppe Getto
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Sports Marketing : A Strategic Perspective
Matthew D. Shank
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Mad Men & Bad Men : What Happened When British Politics Met Advertising
Sam Delaney
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Format: eBook (EPUB)
Facebook Marketing : Designing Your Next Marketing Campaign
Justin Levy
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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Pick Me : Breaking Into Advertising and Staying There
Nancy Vonk
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Display Advertising : An Hour a Day
David Booth
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Strategic Financial and Investor Communication : The Stock Price Story
Ian Westbrook
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Buy This Book : Studies in Advertising and Consumption
Mica Nava
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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