Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Key Account Management : The Definitive Guide
Diana Woodburn
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Key Account Management : The Definitive Guide
Diana Woodburn
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Marketing Firm : Economic Psychology of Corporate Behaviour
Kevin J. Vella
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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