Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Why Men Marry Some Women and Not Others : How to Increase Your Marriage Potential by Up to 60%
John T. Molloy
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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YouTube, The Home of Vlogging : The rise of video on demand
50minutes
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Understanding Children as Consumers
David Marshall
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Babin/Zikmund
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Qualitative Consumer and Marketing Research
Russell Belk
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
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The Quintessence of Intercultural Business Communication
Melanie Moll
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Marketing Research : Applied Insight
Dan Nunan
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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