Sales Management : Strategy, Process and Practice
Donaldson Bill Donaldson
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. Van Riel
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Marketing for Cultural Organizations : New Strategies for Attracting Audiences - third edition
Bonita M. (Lycoming College, USA) Kolb
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Strategic Financial and Investor Communication : The Stock Price Story
Ian Westbrook
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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The Oxford Handbook of Corporate Reputation
Michael L. Barnett
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Sales Management : A multinational perspective
Guenzi Paolo Guenzi
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Business-to-Business : A Global Network Perspective
Mario Glowik
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Pharmaceutical Lifecycle Management : Making the Most of Each and Every Brand
Tony Ellery
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Crisis Communications : A Casebook Approach
Kathleen Fearn-Banks
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Dust Explosions in the Process Industries : Identification, Assessment and Control of Dust Hazards
Rolf K. Eckhoff
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Marketing Channel Strategy : An Omni-Channel Approach
Robert W. Palmatier
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Marketing Discourse : A Critical Perspective
Per Skalen
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Trade Shows in the Globalizing Knowledge Economy
Harald Bathelt
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F Piercy
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