Understanding Public Relations : Theory, Culture and Society
Lee (London School of Economics and Political Science, UK) Edwards
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How to Make the Most of Every Media Appearance
George Merlis
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Social Media and Public Relations : Eight New Practices for the PR Professional
Deirdre K. Breakenridge
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Mission : How the Best in Business Break Through
Michael Hayman
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Strategic Communication : Public relations at work
Jane (University of Queensland) Johnston
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Crisis Communication : Managing Stakeholder Relationships
Audra (Kristiania Univ. College, Norway) Diers-Lawson
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New Media Unions : Organizing Digital Journalists
Nicole S. Cohen
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim Hill
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The Business of Persuasion : Harold Burson on Public Relations
Harold Burson
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Measure What Matters : Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine
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The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
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Build Your Community : Turn Your Connections Into A Powerful Online Community
Richard Millington
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Build Your Community : Turn Your Connections Into A Powerful Online Community
Richard Millington
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Manager's Guide to Excellence in Public Relations and Communication Management
David M. Dozier
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Public Relations in China : Building and Defending your Brand in the PRC
D. Wolf
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Productive Reflection at Work : Learning for Changing Organizations
David Boud
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Student Workbook to Accompany Crisis Communications : A Casebook Approach
Kathleen Fearn_Banks
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design
Troy Halsey
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Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design
Troy Halsey
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