Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications
Stefan Markovic
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Handbook of Research on International Advertising
Shintaro Okazaki
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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The Routledge Companion to Nonprofit Marketing
Adrian Sargeant
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A Primer for Integrated Marketing Communications
Philip Kitchen
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A Primer for Integrated Marketing Communications
Philip Kitchen
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Internal Marketing: Directions for Management
Barbara Lewis
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