The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Public Relations Theory : Capabilities and Competencies
Jae-Hwa Shin
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Advertising : Strategy, Creativity And Media
Graham Hughes
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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Public Relations Theory : Capabilities and Competencies
Jae-Hwa Shin
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Positioning the Brand : An Inside-Out Approach
Rik Riezebos
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Video Game Marketing : A student textbook
Peter Zackariasson
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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