Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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The Handbook of Climate Change Leadership in Organisations : Developing Leadership for the Age of Sustainability
Doug MacKie
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Consumer Culture Theory
Eric Arnould
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Business & Marketing Across Cultures
Julie Anne Lee
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Add to BasketBranding and Product Design : An Integrated Perspective
Monika Hestad
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Digital Storytelling for Brands
Bridget Tombleson
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Add to BasketLonger Lasting Products : Alternatives To The Throwaway Society
Tim Cooper
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Universal Design : The HUMBLES Method for User-Centred Business
Francesc Aragall
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Age Discrimination : Ageism in Employment and Service Provision
Malcolm Sargeant
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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The Digital Transformation of Auditing and the Evolution of the Internal Audit
Nabyla Daidj
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