Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Commercial Advertising (RLE Advertising)
Thomas Russell
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Workplace Culture in Mass Communication Industries
Martina Topic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The Religious Dimensions of Advertising
T. Sheffield
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
James G. Webster
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Traversing Digital Babel : Information, E-Government, and Exchange
Alon Peled
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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The Advertising Handbook
Sean (University of East London, UK) Brierley
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The Advertising Handbook
Sean (University of East London, UK) Brierley
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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