Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice Hardback
by Karen E. Sutherland, Richie Barker
Hardback
Description
This book presents new global research on transmedia storytelling as a form of brand communication.
It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners.
The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:281 pages, 22 Illustrations, color; 1 Illustrations, black and white; XIII, 281 p. 23 illus., 22 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:05/10/2023
- Category:
- ISBN:9789819940004
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:281 pages, 22 Illustrations, color; 1 Illustrations, black and white; XIII, 281 p. 23 illus., 22 ill
- Publisher:Springer Verlag, Singapore
- Publication Date:05/10/2023
- Category:
- ISBN:9789819940004
