Conducting Focus Groups for Business and Management Students Paperback / softback
by Caroline J. Oates, Panayiota J. Alevizou
Part of the Mastering Business Research Methods series
Paperback / softback
Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N.
K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Sage Publications Ltd
- Publication Date:06/12/2017
- Category:
- ISBN:9781473948228
Other Formats
- Hardback from £92.29
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Sage Publications Ltd
- Publication Date:06/12/2017
- Category:
- ISBN:9781473948228
