Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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B2B Brand Management
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Winning At Innovation : The A-to-F Model
Philip Kotler
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Democracy in Decline : Rebuilding its Future
Philip Kotler
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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H2H-Marketing - von Menschen fur Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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