Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing Planning & Strategy : A Practical Introduction, Paperback / softback Book

Marketing Planning & Strategy : A Practical Introduction Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation.

In marketing, one of the most practical things you can learn how to do is create a sound marketing plan.  This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks.

A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors.

Self-test questions and scenarios with tasks throughout make for an active learning experience.   Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.   Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.   Suitable reading for marketing planning and marketing strategy courses.

Information

Other Formats

Save 8%

£38.99

£35.55

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information