Corporate Communication and Integrated Marketing Communication : Audience beyond Stakeholders in a Technological Age Hardback
by Christina L. McDowell Marinchak, Sarah M. DeIuliis
Part of the Integrated Marketing Communication series
Hardback
Description
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age.
Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices.
Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices.
In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders.
Scholars of communication, public relations, and business will find this book of particular interest.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:118 pages
- Publisher:Lexington Books
- Publication Date:15/06/2023
- Category:
- ISBN:9781498566827
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:118 pages
- Publisher:Lexington Books
- Publication Date:15/06/2023
- Category:
- ISBN:9781498566827
