McDonaldization Revisited : Critical Essays on Consumer Culture Paperback / softback
by Mark Alfino, John S. Caputo, Robin Wynyard
Paperback / softback
Description
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society.
The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text.
The essays fill in necessary theoretical issues as well as extend theoretical concepts.
A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.
Information
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Out of stock
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:26/01/1998
- Category:
- ISBN:9780275961046
Information
-
Out of stock
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:26/01/1998
- Category:
- ISBN:9780275961046