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Marketing Programme and Process Standardisation : An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market - Book

Marketing Programme and Process Standardisation : An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Tobias Richter

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Format: Book (Hardback)

£53.95

£51.25

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Book (Hardback)

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Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates - Book

Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates

Tobias Richter

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Format: Book (Paperback / softback)

£92.05

£86.25

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Book (Paperback / softback)

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