Review of Marketing Research
Naresh K. Malhotra
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Wiley International Encyclopedia of Marketing, 6 Volume Set
Jagdish N. (University of Southern California, Los Angeles, Cal Sheth
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Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Naresh K. Malhotra
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Naresh K. Malhotra
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Naresh K. Malhotra
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Naresh K. Malhotra
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Naresh K. Malhotra
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Naresh K. Malhotra
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