Understanding the Higher Education Market in Africa
Emmanuel Mogaji
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Understanding the Higher Education Market in Africa
Emmanuel Mogaji
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. Brown
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna Bianchi
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna Bianchi
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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Information Asymmetry in Online Advertising
Jan W. Wiktor
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Information Asymmetry in Online Advertising
Jan W. Wiktor
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna Sanak-Kosmowska
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna Sanak-Kosmowska
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Charity Marketing : Contemporary Issues, Research and Practice
Fran Hyde
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Charity Marketing : Contemporary Issues, Research and Practice
Fran Hyde
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel Bryla
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel Bryla
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata Bartosik-Purgat
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata Bartosik-Purgat
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Artificial Intelligence for Marketing Management
Park Thaichon
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Artificial Intelligence for Marketing Management
Park Thaichon
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Sustainable Marketing and Customer Value
Subrata Chattopadhyay
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