Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Branding and Positioning in Base of the Pyramid Markets in Africa : Innovative Approaches
Charles Blankson
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Relationship Marketing in the Digital Age
Robert Palmatier
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
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Relationship Marketing in the Digital Age
Robert Palmatier
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Branding and Positioning in Base of the Pyramid Markets in Africa : Innovative Approaches
Charles Blankson
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Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
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Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
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Contemporary Consumer Culture Theory
John F. Sherry
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Contemporary Consumer Culture Theory
John F. Sherry
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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
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The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
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