Advertising International : The Privatisation of Public Space Hardback
by Armand Mattelart
Part of the Comedia series
Hardback
Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Information
-
Out of stock
- Format:Hardback
- Pages:260 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/01/2017
- Category:
- ISBN:9781138178946
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Information
-
Out of stock
- Format:Hardback
- Pages:260 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/01/2017
- Category:
- ISBN:9781138178946