Marketing (RLE Marketing) : The Management Way Hardback
by Arnold K. Weinstein
Part of the Routledge Library Editions: Marketing series
Hardback
Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Information
-
Out of stock
- Format:Hardback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138794054
Other Formats
- Paperback / softback from £42.35
- EPUB from £34.82
- PDF from £34.82
Information
-
Out of stock
- Format:Hardback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138794054