Marketing and American Consumer Culture : A Cultural Studies Analysis Paperback / softback
by Arthur Asa Berger
Paperback / softback
Description
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus.
- Publisher:Springer International Publishing AG
- Publication Date:18/07/2018
- Category:
- ISBN:9783319837123
Other Formats
- Hardback from £49.99
- PDF from £42.49
Information
-
Out of stock
- Format:Paperback / softback
- Pages:164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus.
- Publisher:Springer International Publishing AG
- Publication Date:18/07/2018
- Category:
- ISBN:9783319837123