Consumer Profiles : An Introduction to Psychographics Hardback
Part of the Routledge Library Editions: Consumer Behaviour series
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
This book, originally published in 1992, introduces the essential elements of psychographics.
It shows how researchers go about defining consumer profiles and designing successful research programmes.
It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
- Format: Hardback
- Pages: 194 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 26/11/2014
- Category: Social, group or collective psychology
- ISBN: 9781138832459
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