Marketing Research : A Practical Approach Paperback
by Bonita Kolb
Paperback
Description
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research.
Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline.
With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.
Information
-
Item not Available
- Format:Paperback
- Pages:312 pages
- Publisher:SAGE Publications Inc
- Publication Date:18/04/2008
- Category:
- ISBN:9781412947978
Other Formats
- Hardback from £113.65
Information
-
Item not Available
- Format:Paperback
- Pages:312 pages
- Publisher:SAGE Publications Inc
- Publication Date:18/04/2008
- Category:
- ISBN:9781412947978