Sweet Dreams : The Story of Green & Blacks Paperback / softback
Green & Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be feted both for its quality and for its ethical credentials.
The chocolate has everything: it's wickedly delicious, it's luxurious, and yet it is also good for the planet, and good for the people who produce it.
No other brand has done more to convince the world that Fairtrade and organic methods of production are not only desirable alternatives to the norm, they're also extremely practical and viable.
Green & Black's was launched in 1991 by an ex-hippy organic wholefood pioneer, Craig Sams, and his journalist wife, Josephine Fairley, with virtually no cash.
From those tentative beginnings, it has grown into an internationally renowned $100 million brand.
In Sweet Dreams Craig and Josephine will share the adventure of Green & Black's, and include marketing and business insights they picked up along the way.
Sweet Dreams will be a must-read for anyone who has dreamed about leaving the rat-race and striking out on their own, and will provide a blueprint for the new generation of ethically minded entrepreneurs.
- Format: Paperback / softback
- Pages: 272 pages
- Publisher: Cornerstone
- Publication Date: 26/03/2008
- Category: Business ethics
- ISBN: 9781905211456