Marketing Research Hardback
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
Hardback
Description
"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application.
The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results.
It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
Information
-
Item not Available
- Format:Hardback
- Pages:816 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/12/2009
- Category:
- ISBN:9780470317259
Other Formats
- Paperback / softback from £40.75
- Hardback from £93.09
Information
-
Item not Available
- Format:Hardback
- Pages:816 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/12/2009
- Category:
- ISBN:9780470317259