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The Market Research Toolbox : A Concise Guide for Beginners, Hardback Book

The Market Research Toolbox : A Concise Guide for Beginners Hardback

Hardback

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Description

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.

The Third Edition incorporates: - new material on Web surveys - more information on data analysis and sampling theory for qualitative research. - a new closing chapter illuminating the limitations of market research to clarify when it should be employed.

Information

  • Item not Available

  • Format:Hardback
  • Pages:272 pages, Illustrations
  • Publisher:SAGE Publications Inc
  • Publication Date:
  • Category:
  • ISBN:9781412991735
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Information

  • Item not Available

  • Format:Hardback
  • Pages:272 pages, Illustrations
  • Publisher:SAGE Publications Inc
  • Publication Date:
  • Category:
  • ISBN:9781412991735