Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Corporate Innovation (RLE Marketing) : Marketing and Strategy, Paperback / softback Book

Corporate Innovation (RLE Marketing) : Marketing and Strategy Paperback / softback

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Out of stock

Description

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement.

It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.

Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Information

Other Formats

Save 1%

£42.99

£42.35

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Routledge Library Editions: Marketing series  |  View all

Masters of Advertising Copy (RLE...

£44.99

£40.49

Add to Basket

Masters of Advertising Copy (RLE...

£44.99

£40.49

Add to Basket

Marketing (RLE Marketing)

£38.69

£34.82

Add to Basket

Marketing (RLE Marketing)

£38.69

£34.82

Add to Basket