Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
When the Headline Is You : An Insider's Guide to Handling the Media, Hardback Book

When the Headline Is You : An Insider's Guide to Handling the Media Hardback

Part of the J-B International Association of Business Communicators series

Hardback

Only a few left - usually despatched within 24 hours

Description

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media.

Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages.

In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Valuable features include: A behind-the-scenes look at how news is madeComplete guidelines to creating compelling messagesSpecific messaging formulae for building trust when the news is badStep-by-step strategies for managing hostile or relentless questionsInsider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Information

Other Formats

Save 16%

£22.99

£19.19

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the J-B International Association of Business Communicators series

Why Should the Boss Listen to You?

£22.00

£17.95

Add to Basket

The IABC Handbook of Organizational...

£94.00

£91.95

Add to Basket