logo
Supporting your high street Find out how »
Basket Image

Basket

Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China, Paperback / softback Book

Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China Paperback / softback

Part of the Handel und Internationales Marketing Retailing and International Marketing series

Description

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap.

In the course of development that retailers will realize as a brand that always emergent research needs.

This study shows how internationally operating trading company deal with these challenges, special services at the international level.

These advantages are inter alia from differences in culturally influenced patterns of perception.

A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Information

  • Format: Paperback / softback
  • Pages: 179 pages, 27 Tables, black and white; 18 Illustrations, black and white; XIX, 179 p. 18 illus.
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9783834944917

Other Formats

£69.99

£56.89

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Karin Pennemann

Also in the Handel und Internationales Marketing Retailing and International Marketing series   |  View all