Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Bettina Berg
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Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Stefan Elsner
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Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Stefan Elsner
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Kommunikationsverweigerung und -storung : Analyse der Auswirkung eines neuen Phanomens auf die Kundenbeziehung
Judith Schloffer
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Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Bettina Berg
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International Small and Medium-Sized Enterprises : Internationalization Patterns, Mode Changes, Configurations and Success Factors
Edith Olejnik
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International Small and Medium-Sized Enterprises : Internationalization Patterns, Mode Changes, Configurations and Success Factors
Edith Olejnik
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Die Bedeutung von Musik fur die Gestaltung von Markenpersonlichkeit
Johannes Flecker
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The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis
Christoph Schroeder
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The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis
Christoph Schroder
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Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Julia Katharina Weindel
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Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Julia Katharina Weindel
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Advertorials Versus Klassische Printwerbung : Eine Wirkungsanalyse
Florian Dorner
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Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu
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Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu
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The Corporate Reputation of Multinational Corporations : An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Cathrin Huber
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The Corporate Reputation of Multinational Corporations : An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Cathrin Huber
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Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu
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International Retailers' Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Lukas Morbe
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International Retailers' Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Lukas Morbe
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Emotionale Intelligenz Und Verkaufsperformance : Eine Untersuchung Direkter Und Indirekter Effekte Im Business-To-Business-Umfeld
Andreas Zehetner
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Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann
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Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann
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Event Marketing in the Context of Higher Education Marketing and Digital Environments
Florian Neus
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