Social Media Strategy : Marketing and Advertising in the Consumer Revolution Paperback
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.
Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.
This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.
The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
- Format: Paperback
- Pages: 256 pages, 5 Graphs; 14 Tables, unspecified; 6 Charts; 1 Halftones, black and white; 46 Illustration
- Publisher: Rowman & Littlefield
- Publication Date: 26/10/2015
- Category: Communication studies
- ISBN: 9781442251533
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- Paperback from £30.05