Flipnosis : The Art of Split-Second Persuasion, Paperback Book

Flipnosis : The Art of Split-Second Persuasion Paperback

4 out of 5 (1 rating)


'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'.

This book is about a special kind of persuasion: 'flipnosis'.

It has an incubation period of just seconds, and can instantly disarm even the most discerning mind.

This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict - but which in the wrong hands can kill.

Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.

From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

Fascinating, provocative, and ultimately inspiring, "Flipnosis" reveals, for the first time, the psychological DNA of instant influence - and how each of us can learn to be that little bit more persuasive.


  • Format: Paperback
  • Pages: 400 pages
  • Publisher: Cornerstone
  • Publication Date:
  • Category: Popular psychology
  • ISBN: 9780434016914

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I loved this book! So, what kind of a miserable expletive am I to only award it four stars?The reason for the missing astral body, is that it doesn't do what the cover purports: the art of split-second persuasion, "So mind-alteringly brilliant that I'm amazed that it hasn't been made illegal." Fairly standard self-help fair. Except, the book is far more honest, well written and interesting than that. This book examines the how techniques work, rather than giving a list of 'must do' rules for earning a million before breakfast. Kevin Dutton gives an in-depth view of modern thinking upon the subject of how we react to certain stimuli and what kind of brain one needs to give off those stimuli. He does this, not in a dry, professorial style, but in a deceptively chatty, humorous fashion. One finds oneself smiling and enjoying a trip to places that can blow your mind. Mr Dutton does not promise anything, let alone the power to sell snow to Eskimos; he does, however, give insights into areas whereby even a poor salesman, such as I, can improve both business and personal communication skills. This book is absolutely fascinating and well worth reading - just don't believe the cover!

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