The Essentials of Marketing Research Paperback / softback
by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. (Samford University, Birmingham, AL, USA) Loudon
Paperback / softback
Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research.
This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:366 pages, 53 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/10/2012
- Category:
- ISBN:9780415899284
Other Formats
- EPUB from £70.19
- PDF from £70.19
- Hardback from £160.00
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:366 pages, 53 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/10/2012
- Category:
- ISBN:9780415899284