International Retailers' Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment PDF
by Lukas Morbe
Part of the Handel und Internationales Marketing Retailing and International Marketing series
Description
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.
About the Author
Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:27/04/2018
- Category:
- ISBN:9783658220693
Other Formats
- Paperback / softback from £49.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:27/04/2018
- Category:
- ISBN:9783658220693
