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Statistics for Marketing and Consumer Research, Hardback Book

Statistics for Marketing and Consumer Research Hardback

Hardback

Out of stock

Description

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.   The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:   - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests   This is augmented by in-depth discussion of topics including:   - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Information

  • Out of stock

  • Format:Hardback
  • Pages:432 pages
  • Publisher:SAGE Publications Inc
  • Publication Date:
  • Category:
  • ISBN:9781412911214

Other Formats

£211.00

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Information

  • Out of stock

  • Format:Hardback
  • Pages:432 pages
  • Publisher:SAGE Publications Inc
  • Publication Date:
  • Category:
  • ISBN:9781412911214