Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Copywriting, Second edition : Successful Writing for Design, Advertising and Marketing, Paperback / softback Book

Copywriting, Second edition : Successful Writing for Design, Advertising and Marketing Paperback / softback

Paperback / softback

Description

Writing copy is often assumed to be a natural talent.

However, there are simple techniques you can employ to craft strong written content with ease.

This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Information

£19.99

£15.79

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also by Mark Shaw   |  View all