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e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers, Paperback / softback Book

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers Paperback / softback

Description

e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.

But in the online world nothing is static - and now there is a new game in town.

To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.

Information

  • Format: Paperback / softback
  • Pages: 352 pages, 352 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Retail sector
  • ISBN: 9780333946015

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