e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers Paperback
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.
But in the online world nothing is static - and now there is a new game in town.
To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.
- Format: Paperback
- Pages: 352 pages, 352 p.
- Publisher: Palgrave Macmillan
- Publication Date: 16/11/2000
- Category: Retail sector
- ISBN: 9780333946015