Basic Marketing Research Paperback
by Naresh K. Malhotra
Paperback
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Information
-
Item not Available
- Format:Paperback
- Pages:672 pages, col. Illustrations
- Publisher:Pearson Education (US)
- Publication Date:05/09/2011
- Category:
- ISBN:9780132570183
Other Formats
- PDF from £39.59
Information
-
Item not Available
- Format:Paperback
- Pages:672 pages, col. Illustrations
- Publisher:Pearson Education (US)
- Publication Date:05/09/2011
- Category:
- ISBN:9780132570183