Marketing Research : An Applied Orientation: Global Edition Paperback / softback
by Naresh K. Malhotra, SPSS Inc.
Paperback / softback
Description
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:936 pages
- Publisher:Pearson Education (US)
- Publication Date:15/07/2009
- Category:
- ISBN:9780136094234
Other Formats
- PDF from £39.59
Information
-
Item not Available
- Format:Paperback / softback
- Pages:936 pages
- Publisher:Pearson Education (US)
- Publication Date:15/07/2009
- Category:
- ISBN:9780136094234
