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Managing Marketing Information (RLE Marketing), Hardback Book

Managing Marketing Information (RLE Marketing) Hardback

Part of the Routledge Library Editions: Marketing series

Hardback

Out of stock

Description

A good marketing information system is an essential ingredient of all successful marketing.

This book provides a comprehensive introduction to this key subject.

This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Information

  • Out of stock

  • Format:Hardback
  • Pages:242 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138793149

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£135.00

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Information

  • Out of stock

  • Format:Hardback
  • Pages:242 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138793149

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