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Managing Marketing Information (RLE Marketing), PDF eBook

Managing Marketing Information (RLE Marketing) PDF

Part of the Routledge Library Editions: Marketing series

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Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Information

  • Format: PDF
  • Pages: 238 pages
  • Publisher: Taylor and Francis
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781317645351

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