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Advanced Marketing Research, Paperback / softback Book

Advanced Marketing Research Paperback / softback

Edited by Richard (University of Michigan) Bagozzi

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research.

It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments.

To aid students learning, questions and exercises are included throughout.

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£39.99

£27.09

Available to Order - This title is available to order, with delivery expected within 2 weeks
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