Advances in International Marketing Hardback
Edited by Tage Koed Madsen
Part of the Advances in International Marketing series
Hardback
Description
This is a collection of essays on international marketing.
Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing.
While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective.
Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Information
-
Out of stock
- Format:Hardback
- Pages:218 pages
- Publisher:Emerald Publishing Limited
- Publication Date:20/03/1996
- Category:
- ISBN:9780762301645
Information
-
Out of stock
- Format:Hardback
- Pages:218 pages
- Publisher:Emerald Publishing Limited
- Publication Date:20/03/1996
- Category:
- ISBN:9780762301645
